Fun facts about Natural Selection Foods
December 2nd, 2006
Stuff you come across while writing a paper…
- It helps to be diversified.
- It helps to be branded.
- It helps to be big.
Their major competitive advantage is not that they’re organic- United Natural Foods is organic, but they’re really just a distributor with exclusive supply contracts. No, they’re branded. In a world where organic foods are the new yuppie fad and via that fad organic produce is slowly turning into just another commodity (albeit a premium commodity), Natural Selection Foods has managed to build a strong organic brand and, unlike UNF’s deals that make their produce sell under the Whole Foods label, have managed to significantly penetrate the organic isles of more mainstream retail outlets (Costco, for instance- Go Soccer Moms!).
Of course, the E.Coli Spinach problem didn’t help much, but given that it hit spinach more than it hit their Earthbound Farms brand, I suspect they’ll be fine.I kinda want to work for these people. The idea makes the treehugging hippie in me a happy camper.
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