Comments on: A Guide to Retaining Internet Celebrities http://www.krotscheck.net/2008/08/10/a-guide-to-retaining-internet-celebrities.html Michael Krotscheck's insights, ideas, and inspirations about web technology, life, and the kitchen sink. Tue, 02 Mar 2010 05:11:09 +0000 http://wordpress.org/?v=abc hourly 1 By: Keif http://www.krotscheck.net/2008/08/10/a-guide-to-retaining-internet-celebrities.html/comment-page-1#comment-674 Keif Wed, 13 Aug 2008 02:10:50 +0000 http://www.krotscheck.net/2008/08/10/a-guide-to-retaining-internet-celebrities.html#comment-674 The idea of internet celebrities is a constant battle over "the fifteen minutes" and "the actual celebrity." A lot of people may see themselves as equal, but when one person is authoring papers, giving presentations, and working on becoming an authority (OUTSIDE of blogging) it says a lot more of that persons opinions and abilities as opposed to those individuals who blog non-stop and insist they are an authority (regardless of professional or personal opinion). Some of the people who are considered "top bloggers" were fired from their jobs for their blogs (and quite possibly, rightfully so) but at the same point, as an employee, it's a difficult distinction that oes between expressing opinion (we could've done better doing X) versus outright indignation (we did X, should've done Y). Hard to say, Internet Celebritydom is still a new thing. It'll be interesting to see how it progresses in the coming years. The idea of internet celebrities is a constant battle over “the fifteen minutes” and “the actual celebrity.” A lot of people may see themselves as equal, but when one person is authoring papers, giving presentations, and working on becoming an authority (OUTSIDE of blogging) it says a lot more of that persons opinions and abilities as opposed to those individuals who blog non-stop and insist they are an authority (regardless of professional or personal opinion).

Some of the people who are considered “top bloggers” were fired from their jobs for their blogs (and quite possibly, rightfully so) but at the same point, as an employee, it’s a difficult distinction that oes between expressing opinion (we could’ve done better doing X) versus outright indignation (we did X, should’ve done Y).

Hard to say, Internet Celebritydom is still a new thing. It’ll be interesting to see how it progresses in the coming years.

]]> By: Andrea Hill http://www.krotscheck.net/2008/08/10/a-guide-to-retaining-internet-celebrities.html/comment-page-1#comment-671 Andrea Hill Mon, 11 Aug 2008 00:51:10 +0000 http://www.krotscheck.net/2008/08/10/a-guide-to-retaining-internet-celebrities.html#comment-671 Have you read "a corporate brand won't shield your personal brand anymore"? (http://personalbrandingblog.wordpress.com/2008/07/14/a-corporate-brand-wont-shield-your-personal-brand-anymore/) -- I was reminded of it while reading this post. Dan Schwabel actually pulls out individuals vs the organizations they represent, and attempts to make a call as to which is the more powerful brand (and refreshingly, acknowledges that his personal brand is less than that of his organization). The whole notion of personal brand as separate from the company you work for is pretty interesting to me. When we talk of an organization being open and recognizing those individuals that make it up, it is a big step! As you know, I try to always represent my company in the best possible light, but I think there is destined to be some divergence between the personal and the corporate activities (otherwise, there arguably is no personal brand to speak of). It almost harkens back to the challenge of reviewing a resume. Working for a company does not implicitly mean you were responsible for its successes or failures.. you must be cognizant of the level of involvement. As for nurturing people within your organization to be outspoken advocates.. I don't know that that always works. You know the breakdown: most people online aren't interested in being creators. I think that a major part of people being active online, blogging, contributing to online communities, is tied to authenticity. I know some people who have been "encouraged" to blog. I think for it to be powerful (and not "this blog is officially sanctioned by"), it needs to come from the heart, not obligation.. Have you read “a corporate brand won’t shield your personal brand anymore”? (http://personalbrandingblog.wordpress.com/2008/07/14/a-corporate-brand-wont-shield-your-personal-brand-anymore/) — I was reminded of it while reading this post. Dan Schwabel actually pulls out individuals vs the organizations they represent, and attempts to make a call as to which is the more powerful brand (and refreshingly, acknowledges that his personal brand is less than that of his organization).

The whole notion of personal brand as separate from the company you work for is pretty interesting to me. When we talk of an organization being open and recognizing those individuals that make it up, it is a big step! As you know, I try to always represent my company in the best possible light, but I think there is destined to be some divergence between the personal and the corporate activities (otherwise, there arguably is no personal brand to speak of). It almost harkens back to the challenge of reviewing a resume. Working for a company does not implicitly mean you were responsible for its successes or failures.. you must be cognizant of the level of involvement.

As for nurturing people within your organization to be outspoken advocates.. I don’t know that that always works. You know the breakdown: most people online aren’t interested in being creators. I think that a major part of people being active online, blogging, contributing to online communities, is tied to authenticity. I know some people who have been “encouraged” to blog. I think for it to be powerful (and not “this blog is officially sanctioned by”), it needs to come from the heart, not obligation..

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