Everyone seems to have a Blog these days (if not several), resulting in significantly more noise than signal in pretty much everything out there. Everyone and their brother seems to be jockying for position to be the next big name in… in what? Internet Celebritydom is a fickle and hard-to-reach goal, and more often than not is reached by pure luck than anything else. So in order to pare down this article I’m going to restrict myself to skill-based celebrities. Individuals who through their contribution to a particular field have achieved recognition and celebritydom on a level beyond the average Blogger. Chances are that you know some of these individuals in your own industry or field of expertise, and your own company would do well to be affiliated with them. They might be constantly out of the office speaking at various locations, however the fact that your company name is attached to their expertise marks you as the leader in the field. This article presents some guidelines on how to choose, contact, engage and retain such celebrities.